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Our role is to equip mountain sports enthusiasts and nature lovers for memorable experiences in the outdoors. We are fully aware of our immense responsibility in influencing the sustainable development of mountain sports by creating innovative and safe products to the highest quality standards. All of our research and development is driven by this aspiration. We want to create wonderful technologies and offer an exceptional service that will help to protect the environment and all the people who develop, manufacture and use our products. This holds true today and into the future. As a family business that takes a long-term view across the generations, we put the social component first. We are particularly mindful of our staff across all locations but also of the people we engage with on a daily basis.