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“You need a reliable rope partner

to reach the summit“

“Give hope,

secure the future”

“Saving this species from extinction

is close to our hearts”

“Mountains create


“A place that links work,

engagement and freedom”

About Us



SALEWA is Europe’s leading mountain sports multi-specialist. With 78 years of tradition and long experience in expeditions and on the vertical, the brand offers safe, innovative, highly functional quality products for passionate mountain athletes.



DYNAFIT provides high-tech products and impressive innovations for ambitious athletes seeking rapid uphill and downhill performance. Inspired by the snow leopard, whose image forms its trademark, DYNAFIT’s core brand values are lightness, speed, performance and technology.



POMOCA joined the SALEWA Group in 2011 and is the world’s leading ski skin manufacturer. The Swiss brand aims to be the main centre of excellence for skins with its top-quality products, and always strives for the perfect formula to satisfy the high expectations of ambitious ski tourers.

Wild Country

Wild Country

WILD COUNTRY, the climbing specialist, has been part of the SALEWA Group since January 2012. Deeply passionate about climbing and committed to the clean climbing philosophy, these devoted climbers produce high-quality technical products for all climbing disciplines.

Company Principles

Our company principles apply throughout the entire Oberalp Group and reflect our values and goals and shape our corporate culture. When each new employee starts to work for us, they are given a copy of our principles and these are discussed with the employee in a personal discussion with the company management. These company principles consist of 8 short, clear statements and are to be interpreted as underlying principles which guide our day-to-day work. They provide a purpose and clear direction to our actions.


Company Principles:



We have unlimited enthusiasm for sport and mountains. During four generations this love of the mountains has driven us to develop products that are of increasingly high quality and ever more technically advanced.



Positive attracts positive. Our main strength is our team of successful people. Our joint efforts are characterised by clear and shared values which are the foundations upon which we set and achieve our goals.



We are people with the courage to explore new avenues and take decisions for which we are accountable.



We are a management driven, family company and operate our business in a fair and responsible manner. We strive to ensure continuous development and develop creative relationships with our strategic partners.



Even good things can be improved and we are working consistently towards brand and market leadership.



Through the continuous innovation of products, processes and ways of thinking and the cooperation with the most qualified partners we will achieve new standards of excellence.



We use our resources carefully and feel responsible for the stewardship of the environment in which we live.



Economic success is the result of our actions. This maintains our independence and security and ensures our long term, qualitative development.

Overview of our

CSR topics

Our role is to equip mountain sports enthusiasts and nature lovers for memorable experiences in the outdoors. We are fully aware of our immense responsibility in influencing the sustainable development of mountain sports by creating innovative and safe products to the highest quality standards. All of our research and development is driven by this aspiration. We want to create wonderful technologies and offer an exceptional service that will help to protect the environment and all the people who develop, manufacture and use our products. This holds true today and into the future. As a family business that takes a long-term view across the generations, we put the social component first. We are particularly mindful of our staff across all locations but also of the people we engage with on a daily basis.

Sustainable product development
Our commitment to social causes
Environmental management


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